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The Handbook of Marketing Research: Uses, Misuses, and Future Advances Review

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(More customer reviews)This book offers a comprenesive overview of the marketing research discipline. A must read for:
- Anyone who is new to marketing research or deals with research data and research suppliers
- Anyone who wants to become a trusted adviser offering insights your clients can act on
- Anyone who wants to understand how to design effective marketing research studies based on the latest research methodologies and techniques
- Anyone who wants to structure and organize their marketing research departments into powerful change agents
- Anyone who teaches or studies strategic or tactical marketing research

This book does a great job of balancing and bringing together the latest accademic thinking in terms of design, survey methodology, analysis and business application. It offers examples of what any researchers should think of when designing a research study, what the tools are available to analyze the data and how to dissimenate research findings companies can act on. As opposed to some of the other marketing research books this book goes beyond simply explaining the mathematical underpinnings of design, sampling, research techniques and analysis but offers real world applications. It discusses a wide array of topics from ad testing, customer satisfaction, brand measurement to marketing mix optimization.
To keep up with the advances in marketing research such as the use of the Internet to collect and mine data, globalization, the evolution of decision support tools, the organization of the marketing research department and the application of ever more powerful regression techniques this book offers the latest and greatest thinking. In my role as a professional marketing researcher of a fortune 500 company I have applied many of the concepts in this book to guide research suppliers and strenghten my role as a trusted adviser.

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The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

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The Volatility Surface: A Practitioner's Guide (Wiley Finance) Review

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(More customer reviews)The Volatility Surface is an-ultra modern account of derivatives pricing and hedging. Indeed of the fifty-two bibliographical references a mere twenty were written before 1999. The book makes the case for option pricing models which incorporate randomness into stock price volatility (stochastic volatility) and jumps into stock price movements. By themselves these are not new models, but a coherent understanding of their relationship to the dynamics of the volatility surface and to derivatives valuation is new, and Gatheral does an admirable job of presenting a great deal of the most modern work in this area - including some of his own - in one place.
The topic is necessarily mathematical in nature and Gatheral spares the reader nothing of the full-on mathematical treatment; but he nevertheless manages to distill the essence of the most important mathematics into easily accessible, intuitive explanations that supplement the readers understanding. Thus this book should have broad appeal to practitioners of all levels, especially traders and those familiar with the basics of derivatives valuation. Gatheral succeeds in this vein so well, I believe, because he is a first-rate quant and a a long-time senior quant at Merril Lynch.
The book gives an excellent treatment of the relationship between stock price dynamics which actually explain option prices observed in the market and the necessity of studying the volatility surface to have a complete understanding of derivatives valuation. He does a great job of justifying the key models he reviews and then studies the implications for derivatives valuation.
As an expert practitioner, his choices reflect what is really out there in the market, so readers should pay attention. As a first rate quant, his mathematics and his grasp of the literature on option pricing will expose readers to the best of the best.
Of particular note is his last chapter on volatility instruments, in particular variance swaps, volatility swaps and options on volatility. This is an important market that was just getting started in the late 1990s but has burgeoned into one of the most active and important markets in equity derivatives. This chapter is a must for anyone interested in understanding the subtelties involved in understanding variance swap and volatility swap valuation, and is alone worth the cover price.

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Pottery Basics: Everything You Need to Know to Start Making Beautiful Ceramics Review

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(More customer reviews)I can't recommend this book enough. It is the perfect book for beginners or someone (as in my case) who has let their skills become a little rusty. It has been years since I worked with clay. This book has it all and then some. It contains clear instructions accompanied by excellent pictures that will inspire you to try some of their great projects.

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100 SOA Questions: Asked and Answered Review

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(More customer reviews)A couple of years ago, I jumped into the SOA world, as my client was sticking their toes into SOA. At the time I was completely new to SOA, and did a fair amount of reading and speaking with other practitioners. The contract ended up being cancelled after several months for unrelated reasons. My next client engagement was completely unrelated to SOA, so I ceased my activities in that area.
Fast forward to today - I find myself back with a client pursuing several services initiatives in their organization. "100 SOA Questions Asked and Answered" was the perfect "Re-introduction" to the topic. I wasn't looking for a book that spent dozens of pages introducing what SOA is and what its advantages are - I just wanted something that would allow me to re-familiarize myself with the issues involved.
The book is very straightforward and well-organized. It is clear that authors Holley and Arsanjani have great experience with multiple SOA implementations. I would recommend this book to anyone beginning an SOA implementation - it will quickly acquaint you with the lessons learned and issues to consider.

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Enterprise Business Architecture: The Formal Link between Strategy and Results Review

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(More customer reviews)In this book the authors have attempted to provide a methodology for developing an Enterprise Business Architecture (EBA). But the book falls short in its ignorance of industry standard modeling notations such as BPMN and UML--thus making the methodology difficult to apply with any of today's modeling tools--and sites very simplistic examples.
The one pearl contained in this book is the focus on business objects (informational and tangible) being exchanged between business processes as a way of understanding dependencies in the architecture.
In my opinion, the content lacks the breadth and depth I would expect to see in a book describing something as significant as a methodology for developing a Business Architecture.

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A critical part of any company's successful strategic planning is the creation of an Enterprise Business Architecture (EBA) with its formal linkages. Strategic research and analysis firms have recognized the importance of an integrated enterprise architecture and they have frequently reported on its increasing value to successful companies. Enterprise Business Architecture: The Formal Link between Strategy and Results explains the approach needed for the development of a formal but pragmatic EBA.Part I introduces EBA concepts and terms, and emphasizes the importance of architectures in reaching business goals. This section challenges you to research and analyze the architectural needs of your business. This analysis enables you to understand both your chosen architecture and the behaviors and discipline needed to maximize its potential. Part II illustrates a high-level approach for building the EBA. It provides you with a richly illustrated case study and guidance for relating the value of this approach to your enterprise. Part III provides suggestions derived from successful engagements that implemented the formal EBA approach with integrated enterprise architectures. This section demonstrates that success does not result from a one-time project, but instead emerges from a new EBA-based corporate behavior.

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Introduction to Probability Models, Ninth Edition Review

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(More customer reviews)The first four chapters alone (intro, random variables, conditonal probability, markov chains) are worth the price of the book. The author packs each chapter with very interesting examples and problems. The one I found most interesting was his probabilistic analysis of the 2-SAT and SAT problems of computer science. Here he gives an informal math argument as to why 2-SAT is polynomial time decidable and why SAT should be intractable.
On the other hand, I think someone relatively new to probability theory may find his neat problems and examples a bit too much with a first reading. The book is in its seventh edition, and I think Ross has taken advantage of this by providing newer insights and more interesting problems, but in doing so it may overwhelm the novice.
If you are learning probability for the first or second time, I recommend you supplement this book with Roussas "A Course in Mathematical Statistics". Despite its title, the first 9 chapters give a calculus-based intro to probability. And the rest of the book is *excellent* for a calculus-based intro to statistics.

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Statistical Multisource-Multitarget Information Fusion Review

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(More customer reviews)Mahler's book is an outstanding effort to lay down a unified framework for data and information fusion. Admittedly it is a difficult book, very comprehensive, probably too applied for mathematicians and too mathematical for engineers. But it contains a very well thought out and technical vision of what it takes to process vast amounts of data, especially data of disparate types, and extract useful and correct information. Written by someone who has worked in the field for many years, I believe this book is a guide to the future of data and information fusion.

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